E-Commerce Platform Redesign

The Challenge

Our client, a national retailer with 200+ stores, had an ageing e-commerce platform that was causing friction at every step of the customer journey. Mobile conversion rates were under 1%, and the checkout abandonment rate was 78%.

Our Approach

We conducted a full UX audit, user interviews, and competitive analysis before writing a single line of code. The findings were clear: the existing UI was cluttered, the checkout flow had too many steps, and the mobile experience was an afterthought.

What We Built

• A completely redesigned Next.js storefront with a mobile-first approach
• A streamlined 3-step checkout (down from 7)
• Real-time inventory integration with their existing ERP
• A custom CMS for the marketing team

Results

• +40% conversion rate improvement
• -65% checkout abandonment
• 2.1s average page load (down from 6.8s)
• 9.2/10 customer satisfaction score